Alterna Professional Color Hold 5.1oz

Professional Color Hold A Professional Only Treatment

*Intensified Color Vibrancy

*Longer Lasting Color

*Superior Gray Coverage

Turn any Professional Hair Color into an Enzyme Based Alterna Color! Add Alterna's Color Hold to any professional hair color to transform it into an enzyme based Alterna service, prolonging color vibrancy and richness. A combination of specialized ingredients helps spread color into the hair shaft and aids in its deposition to the hair. The addition of specific enzymes allows the color to penetrate more deeply into the hair shaft and "lock" the color to the hair for better gray coverage and for a greater number of wash cycles. Certified Organic Botanicals provide essential vitamins and nutrients to restore strength and increase shine for healthy looking hair. Color Hold is *clinically proven to deliver: 10X better color intensity and over 10x better gray coverage after 28 days! *Clinical testing performed by an independent lab. Subjects tested color with Color Hold vs. color alone for 28 days. 1 Liter of Color Hold yields 65 - 130 applications.